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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

ON24 Sees 95% Growth In Webcast Elite Solution

ON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars throughout 2014. Roughly 250 new contracts were signed for Webcast Elite during…

CallidusCloud Acquires Clicktools For $14 Million

CallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list. With the purchase, CallidusCloud will add the enterprise survey solution and CRM integration capabilities…

HubSpot's State Of Inbound 2014: Only Half Of Marketers Are Tracking ROI

Most companies are practicing inbound marketing, and that is true of companies of all sizes. The concentration of inbound marketers peaks (93%) at companies with a marketing budget between $1 million and $5 million annually, according to the 3,570 marketers surveyed for HubSpot’s State Of Inbound 2014  report. “Marketers are…

SharpSpring Unveils Call Tracking Feature For Marketing Automation Platform

SharpSpring, a provider of CRM and marketing automation solutions, announced new features for its marketing automation solution intended to provide users with call tracking capabilities. The feature is designed to give sales teams insights that include data from both web and phone touch points. The first product enhancement since being…

Study: Nimble And Workbooks Receive Top Customer Service Rating Among CRMs

A recent study from the crowdsourced software review service G2 Crowd revealed  Nimble and Workbooks.com topped the customer satisfaction rankings, with both receiving 98%. The Grid for CRM analyzed roughly 1,700 ratings and reviews of more than 150 CRM systems. Of the 27 products qualified. G2 Crowd rated CRM systems…

Catz And Hurd Elevated To Oracle CEO As Ellison Steps Aside

Larry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief Technology Officer.…
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