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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud

Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud. The solution intends to…

Evergage Unveils Personalization Features

Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns. Whether it is through a computer or mobile device, the new features are positioned to help users deliver relevant, personalized content based on the target’s buyer persona. This ultimately allows companies…

Marketo LaunchPoint Doubles In Size

Marketo announced that its LaunchPoint partner ecosystem has doubled in size since its inception in 2012. LaunchPoint now houses roughly 400 applications, offering applications that address areas such as analytics, mobile, video and content marketing. “We are excited so many of our customers are deploying innovative solutions our LaunchPoint partners…

Act-On Plans European Growth With Three New Partnerships

Act-On Software has reached an agreement with three European partners, a move intended to bring the vendor’s marketing automation platform to mid-market companies in the EMEA region. “Act-on looks to its integration partners to expand into the European market while bringing a wide range of technology and local market expertise,”…

Thinspace Partners With Fidalia Networks To Extend Desktop Virtualization Solutions To Canada

Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud service solutions. With the global desktop virtualization market expected to surpass $65 billion in…

Zift Solutions Acquires Marketing Advocate

Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment…
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