Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The free portal, named I Want My ROI, is positioned to help benchmark spending and performance, while also…

As 2014 comes to a close, personalized and relevant content played a pivotal role in Demand Gen Report’s top 15 articles of the year. The importance of identifying what content prospective buyers prefer to consume throughout the buying process shined through various other talking points — including retargeting strategies, social…

Ektron, a provider of digital experience management software, added integrations with Pardot, Eloqua and Silverpop marketing automation systems to its library of out-of-the-box data connectors. By integrating data in real time from sales and marketing systems, Ektron is positioned to offer marketers a platform to deliver data-driven, personalized online experiences…