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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Announces 56% Year-Over-Year Revenue Growth For 2014

Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million. The announcement comes after a busy year for the company, where it saw the LaunchPoint ecosystem…
Study: B2B Companies Struggle To Find Effective Inbound Marketing Strategies

Study: B2B Companies Struggle To Find Effective Inbound Marketing Strategies

Inbound marketing is a tactic that B2B marketers acknowledge as an effective and valuable marketing strategy. However, many still struggle with their inbound marketing techniques — leading to a disconnect that harms overall engagement with prospective buyers. A recent study from NetProspex, a data management services provider that was recently…

MarketBridge Announces Updates For Lead Nurturing Solution

MarketBridge, a digital marketing, sales enablement and customer analytics solutions provider, announced new features to the company's lead nurturing solution RevenueEngines. The update intends to add predictive lead scoring capabilities, personalized content curation and boost reporting capabilities. The new features provide users with predictive insights into what potential customers need…
MindTickle Unveils New Features For Corporate Training Solution

MindTickle Unveils New Features For Corporate Training Solution

MindTickle, a corporate training solutions provider, announced the release of its latest version of MindTickle for Sales. The new version of the sales readiness platform is designed to help scale growing sales teams by giving users control of how they are trained. In addition, the platform gamifies the training experience…

Amazon Looks To Break Into Email Services Space With WorkMail

Amazon Web Services, an Amazon.com company, announced the launch of Amazon WorkMail, an enterprise email and calendaring service designed to give users an email option that does not require hardware or complex email server software. The announcement puts Amazon in contention with Microsoft and Google as they attempt to make…

DiscoverOrg Unveils HubSpot Integration For Lead Management Tool

DiscoverOrg, an IT sales intelligence solutions provider, launched HubSpot Webhooks for DiscoverOrg, a tool intended to simplify lead management and provide IT companies with cross-platform access to real-time insights on current and prospective buyers. The solution is designed to allow data sharing across platforms. HubSpot users will be positioned use…

Fliptop Grows Customer Base By 180%

Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly increased their lead-to-opportunity conversion rates — boosting sales while reducing…
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