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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Study: Online Forms With Incentives Increase Conversion Rates

Online forms with incentives have higher conversion rates, with contest forms averaging a 35% conversion rate compared to survey forms (14%), event registration (11%) and lead generation forms (11%). These are just some of the findings from the recently published 2015 Form Conversion Report from Formstack, an online form builder.

Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion

Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman…

Act-On Launches Business Productivity App

Act-On Software unveiled its Act-On Anywhere application, a tool designed to provide Act-On engagement data, assets and functionality directly within the user's web browser. The app is positioned to help B2B marketers increase productivity and make better business decisions. Act-On Anywhere includes content authoring capabilities intended to give users access…

Invoca For Search Tracks Calls And Clicks Across Devices, Channels

Invoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile and desktop clicks with call data. The company’s search marketing suite is positioned to provide marketers with insight into the consumer’s path to purchase as they search on any device, and move…

Study: Data Analytics Investment Expected To Rise In 2015

Investment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing…

Salesforce Adds Predictive Component To Marketing Cloud

Salesforce launched Predictive Decisions for the Salesforce Marketing Cloud, which is designed to provide users with access to data intelligence from their CRM and marketing databases to increase conversions and engagement. The new platform is positioned to help marketers leverage data science to analyze customer engagement and proactively deliver new…

Salesfusion Receives $5M In Funding, Names O’Kelley CEO

Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the company's overall funding total to approximately $23 million. "This funding is…
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