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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Autopilot Partners With GoodData For Multichannel Customer Engagement Data

Autopilot Partners With GoodData For Multichannel Customer Engagement Data

Autopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and various stages of the buyer’s journey. In addition, the data provided by GoodData can help…

Salesforce Unveils Two Tools For Automated Campaign Tracking And Nurturing

Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools. Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with marketing-approved messaging, is expected to be available by the end of April.…

ON24 Integrates With Act-On To Enhance Webinar Engagement Tracking

ON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform's analytics into the marketing automation platform to enhance lead qualification and accelerate sales. The integration is intended to boost lead scoring and nurturing processes and also can be used to build lists, add contacts and…

InsideView Integrates With Marketo For Enhanced Lead Segmentation

InsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted, segmented lists for highly personalized campaigns. InsideView Target is designed to provide users…

Marketo Integrates With Google For More Measurable, Personalized Campaigns

Marketo unveiled new integrations with Google AdWords and Google Analytics, which position Marketo users to track and measure ad spending and provide more targeted messaging. The integrations are designed to enable marketers to link Marketo data such as firmographic and customer profile information to their Google Analytics platform to personalize…
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