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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

IDG Launches ABM Solution To Identify Buying Signals

IDG Launches ABM Solution To Identify Buying Signals

IDG Communications launched ABM360, a suite of account-based marketing solutions designed to help marketers identify purchasing intent at the company and decision-maker level. The offering is intended to leverage the company’s media brands, data and marketing services and global reach, according to company officials.
Infer Unveils Account Scoring Solution

Infer Unveils Account Scoring Solution

Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville,…
Influitive Unveils Communities Tool For Advocate Marketing Hub

Influitive Unveils Communities Tool For Advocate Marketing Hub

Influitive launched Influitive Communities, an extension of the company's advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue. Available through the company's Advocate Hub, Influitive Communities intends to offer member management capabilities with advocate marketing features to enable B2B…
MHI Global Acquires CSO Insights To Expand Sales Research Offerings

MHI Global Acquires CSO Insights To Expand Sales Research Offerings

MHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance research and advisory services to increase revenue. The acquisition intends to increase CSO Insights'…
Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform. Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive…
Corporate Visions Launches Online Coaching Platform

Corporate Visions Launches Online Coaching Platform

Corporate Visions launched Virtual Coach, a platform designed to provide salespeople with access to stage-specific reinforcement training and skills content from within their CRM system or sales portal. Virtual Coach intends to provide salespeople with timely, bite-sized pieces of training reinforcement. The platform presents the information to the salesperson in…
Medallia Partners With Deloitte To Offer Customer Experience Management Solution

Medallia Partners With Deloitte To Offer Customer Experience Management Solution

Medallia, a customer experience management solutions provider, has partnered with Deloitte Consulting in a move designed to provide Deloitte Digital clients with a customer experience solution that can integrate with other services available through its digital strategy, marketing and enablement offerings. The partnership positions Deloitte clients to use the Medallia…
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