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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Cintell Launches Cloud-Based Persona Platform

Cintell Launches Cloud-Based Persona Platform

Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to create, manage and share digital personas throughout their organizations. “Most companies have their buyer personas in a PDF or a word document,” said Katie Martell, CMO and Co-founder of Cintell, in an…
SalesPredict Announces Partnership With HG Data

SalesPredict Announces Partnership With HG Data

SalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies. The alliance is designed to help B2B companies target inbound and outbound marketing efforts more effectively and gain deeper insight into the segments where they…
Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile and website experiences. Optimizely Personalization uses internal and external data sources, including Demandbase and Oracle BlueKai, for real-time personalization. "Marketers can use the platform to create campaigns targeted at multiple audiences to…
Dun & Bradstreet Integrates Data With Adobe Marketing Cloud

Dun & Bradstreet Integrates Data With Adobe Marketing Cloud

Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud. Users can access the data through Adobe Audience Manager's Audience Marketplace feature, which is currently in beta testing. This solution is designed to provide B2B marketers with the ability to discover and engage online audiences…
Acxiom Re-Launches Its Email And Cross-Channel Marketing Platform

Acxiom Re-Launches Its Email And Cross-Channel Marketing Platform

Acxiom has re-launched its email and cross-channel marketing platform under the new name Acxiom Impact. The new offering combines the platform and the services under the single name. Acxiom Impact provides a broad range of marketing services, including campaign operations, analytics, marketing strategy and technical solutions. The re-launched platform includes…
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