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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Autopilot Closes $7 Million Round, Launches New Platform

Autopilot, a cloud-based email marketing and marketing automation provider, received $7 million in funding to enhance its existing solutions and launch a new educational platform for marketers. This brings the company’s total funding to $20.5 million. Called Flight School, the marketing education platform is designed to provide marketers guides and…

Infer's Net-New Leads Solution Identifies Account Intent

Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive analytics through partnerships with data providers such as InsideView. This insight positions sales and marketing…

Study: Companies Are Not Maximizing Their CRM Spend

CRM systems are a major investment, but many B2B organizations are not realizing the full value of their sales technology. In a recent study from ZS Associates, respondents rated the value of their CRM systems as low in areas such as customer communication (13%), internal coordination (13%) and collateral and…

SparkReaction Receives HubSpot Platinum Partner Status

SparkReaction, an inbound marketing and web design agency, has been named a HubSpot Platinum Partner, positioning the company as one of only 35 agencies to reach the Platinum tier status. To earn Platinum Level status, an agency must display and meet criteria built around volume of customers, implementation of best…

Demand Spring Partners With Vidyard To Offer Video Marketing Consulting

Demand Spring will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content.  While 95% of marketers report that video is becoming more important in their demand programs, less than 10% are…

Foremost Media Boosts Customer Revenue 30% With CallidusCloud

Foremost Media, a B2B web development and search marketing agency, has seen a 30% growth in revenues from its existing customer base in the year since it first deployed CallidusCloud Marketing Automation from Callidus Software. CallidusCloud Marketing Automation has also enabled Foremost Media to reduce customer churn and discover new…

Evergage Offers Multivariate Testing To Improve Personalization

Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features provide digital marketers with a means to test the impact of changes to websites and apps. Users can compare multiple combinations of content, design, message types…
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