News Briefs

HubSpot Expands Language Support Capabilities

HubSpot’s user interface is now available in French, German, Japanese, Portuguese and Spanish, as well as English. The additional language support is designed to help marketers offer a more tailored experience through in-language forms, localized content and URLs, and smart image resizing, among many other new features.

September 3, 2015
Written by Kim Zimmermann

CMO Study: Budgets On The Rise, Shifting To All Stages Of The Buyer’s Journey

The majority of CMOs (57%) say their budgets will increase over the next two to three years, and they are shifting their spending to advocacy and customer retention efforts from more traditional tactics, according to new research from The CMO Club. The report, Marketing Is A (Buyer) Journey, Not A…

September 2, 2015
Written by Brian Anderson

Highspot Unveils Content Sharing, Analytics Updates To Sales Enablement Platform

Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics.

September 1, 2015
Written by Brian Anderson

Study: Personalization And Smaller Segments Can Double Email Open Rates

A recent study conducted by Constant Contact highlighted that personalized email campaigns to smaller segments can lift email rates by roughly 150%.

August 31, 2015
Written by Brian Anderson

N3 Partners With EverString To Offer Predictive Capabilities

N3, a B2B sales execution and demand generation company, has partnered with EverString, a predictive analytics platform provider, to offer predictive sales development options for current and prospective clients.

August 28, 2015
Written by Brian Anderson

Salesforce Debuts Lightning Experience; New Version Of Sales Cloud

Salesforce unveiled the Salesforce Lightning Experience for Sales Cloud, an extension of its Salesforce1 platform designed to enable salespeople to build their own pipelines and drive their own campaigns in an easy-to-use interface. The company also said its Sales Cloud product was completely rebuilt to incorporate the new Lightning Experience…

August 25, 2015
Written by Carol Krol

Allocadia Unveils Data Integration Framework For Performance Management Tool

Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable users to exchange data between their marketing, sales and finance systems.

August 24, 2015
Written by Kim Zimmermann

News Briefs

HubSpot Expands Language Support Capabilities

CMO Study: Budgets On The Rise, Shifting To All Stages Of The Buyer’s Journey

Highspot Unveils Content Sharing, Analytics Updates To Sales Enablement Platform

Study: Personalization And Smaller Segments Can Double Email Open Rates

N3 Partners With EverString To Offer Predictive Capabilities

Salesforce Debuts Lightning Experience; New Version Of Sales Cloud

Allocadia Unveils Data Integration Framework For Performance Management Tool

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