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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Widen Unveils DAM Insights, Offers Internal And External Content Analytics

Widen Unveils DAM Insights, Offers Internal And External Content Analytics

Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to better understand where their content is being published, who is consuming the content and the overall ROI of individual assets.
Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads

Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. Nearly half of both marketing (46%) and sales (43%) respondents noted that leads are "extremely" important for creating alignment between both teams.
Brian Kardon Joins ThinkingPhones As New CMO

Brian Kardon Joins ThinkingPhones As New CMO

Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company's brand awareness, demand generation and global marketing integration initiatives.
BrightEdge Unveils Content Performance Tools

BrightEdge Unveils Content Performance Tools

BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing initiatives and identify ways to maximize content performance.
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