News Briefs

Infer Unveils Predictive Prospect Management Platform

Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities within their prospect database.

November 6, 2015
Written by Brian Anderson

Salesforce Pardot Offers Data Reporting And Visualization Enhancements

Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives and identify the ROI of their marketing strategies.

November 5, 2015
Written by Brian Anderson

Cintell Continues Growth, Exceeds 350 Users

Following the launch of its customer intelligence platform in June, tech startup Cintell announced that it has surpassed 350 users and continues to expand its data-driven buyer persona offerings.

November 2, 2015
Written by Brian Anderson

Teradata’s Marketing Cloud Offers Integrated Data And Analytics

Teradata launched its latest version of the Integrated Marketing Cloud, offering new features designed to help personalize communication by integrating customer-interaction data across paid, earned and owned channels. In addition to expanded data integration, the new release also offers integrated analytics.

October 30, 2015
Written by Kim Zimmermann

Conductor Adds Features To Match Content To Search Intent

Conductor added three new marketing technologies to its web presence management platform designed to help marketers target buyers' search intent, discover competitive gaps and optimize content for maximum exposure and revenue growth.

October 29, 2015
Written by Kim Zimmermann

Act-On Names Former Salesforce Exec As CEO

Act-On Software appointed former Salesforce executive Andy MacMillan to the position of CEO. He will replace Raghu Raghavan, Act-On's founder and previous CEO, who will transition into the CTO role and will focus on product and technology development.

October 28, 2015
Written by Kim Zimmermann

Oracle Marketing Cloud Adds Real-Time Personalization Features

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features to its Oracle Marketing Cloud at Oracle OpenWorld 2015.

October 28, 2015
Written by Brian Anderson

News Briefs

Infer Unveils Predictive Prospect Management Platform

Salesforce Pardot Offers Data Reporting And Visualization Enhancements

Cintell Continues Growth, Exceeds 350 Users

Teradata’s Marketing Cloud Offers Integrated Data And Analytics

Conductor Adds Features To Match Content To Search Intent

Act-On Names Former Salesforce Exec As CEO

Oracle Marketing Cloud Adds Real-Time Personalization Features

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