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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016 Content2Conversion and Demand Gen Summit conference, moderated by…
Delivra Unveils Drip Campaign Builder To Streamline Nurturing

Delivra Unveils Drip Campaign Builder To Streamline Nurturing

Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to send based on the subscriber’s actions.
Madison Logic Sees 72% Year-Over-Year Revenue Increase

Madison Logic Sees 72% Year-Over-Year Revenue Increase

Madison Logic, a digital brand and demand generation solution provider, announced that it has seen a 72% year-over-year increase in revenue. The company attributes its growth to its new account-based marketing offering, which it unveiled in May.
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