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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

ReadyTalk Unveils Act-On Integration For Deeper Buyer Insight

Online conferencing and webinar services company ReadyTalk has integrated with marketing automation software platform Act-On Software. The partnership gives ReadyTalk automated processes to help collect and analyze buyer engagement data. This can potentially help marketers qualify prospects based on how their customers are engaging with content.

Lattice Engines Adds Lead Enrichment Capabilities To Drive ABM Campaigns

Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities designed to pull account-level information during the scoring process and implement it into existing CRM and MAP systems. This positions marketers to segment accounts and push them to specific programs and tactics.

Terminus Raises $7.5 Million To Grow ABM Product Development

Account-based marketing company Terminus has raised $7.5 million in funding. The round of funding, led by Edison Partners, will allow the company to accelerate product development and expand its workforce. Ryan Ziegler, General Partner at Edison Partners, joins the Terminus Board of Directors along with the funding. Along with enhancing…

Google Unveils Suite Of Marketing Analytics Products

Google announced the release of the Google Analytics 360 Suite, a set of marketing analytics products designed to help enterprise-level marketers obtain and use insight on prospective buyers to gain a comprehensive view of the customer journey.

Verto Analytics Appoints Two Executives For Global Expansion

Cross-device audience measurement company Verto Analytics appointed two executives to accelerate international growth. Alison Murdock was named Senior VP of Marketing, and will be responsible for global brand strategy, marketing and communications. Michael Read was appointed Managing Director in the U.K. and will help grow Verto’s presence in London while…
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