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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

IBM And Box Release Updated Expert Seller App For Sales Engagement

IBM And Box Release Updated Expert Seller App For Sales Engagement

IBM and content management platform Box have released an updated version of the IBM MobileFirst for iOS Expert Seller app, which is built on the Box platform. The new release enables sales and marketing teams to access Box’s content management and IBM’s iOS cloud capabilities on their iPads and iPhones.
True Influence Launches Open API For InsightBASE Platform

True Influence Launches Open API For InsightBASE Platform

Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track online buyer behavior. The open API positions end users with the ability to connect their native systems to InsightBASE’s Relevance Engine.
Salesforce Acquires Machine Learning Startup MetaMind

Salesforce Acquires Machine Learning Startup MetaMind

Salesforce has acquired MetaMind, a startup company that focuses on using natural language and image recognition technology in artificial intelligence. The announcement was made in a blog post written by MetaMind CEO Richard Socher, but financial details were not disclosed. MetaMind was launched in 2014 with $8 million in funding…
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