Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel.

Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are designed to optimize users’ paid media targeting, enabling them to engage target accounts while simplifying the data management and integration processes involved.

Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals…