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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Openprise Unveils Data Quality Assessment Tool

Openprise Unveils Data Quality Assessment Tool

Data automation solution provider Openprise has launched Openprise Data Diagnostic, a free tool that offers a quantitative assessment of a company’s marketing data in Marketo and determines whether or not it is ready for advanced marketing initiatives, such as marketing automation, account-based marketing (ABM) and predictive analytics.
Adobe Launches New Integrations For Marketing Cloud And Media Optimizer

Adobe Launches New Integrations For Marketing Cloud And Media Optimizer

Adobe unveiled a new integration between the company’s Marketing Cloud and Media Optimizer solutions that it said will enable users to gain insight into their target audiences to engage them through multiple channels. Deeper integration with its Adobe Analytics product also gives users access to buyer behavior data for personalization.
RingLead Unveils ABM Solution For Salesforce, Marketo

RingLead Unveils ABM Solution For Salesforce, Marketo

RingLead, a company that offers a suite of products to clean, protect and enhance company and contact information, has launched an account-based marketing (ABM) solution for Salesforce.com and Marketo users. The solution is designed to ensure that the most important leads are pursued, while also directing target account alerts to…
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