News Briefs

Wistia Unveils Video Sales Enablement Solution For Salesforce

Video marketing platform Wistia announced its integration for Salesforce, a partnership designed to enable sales teams to leverage the company’s video capabilities.

June 3, 2016
Written by Audrey Goodson Kingo

Bombora Forms Partnership With Sales Inside

Bombora, an intent and demographic data provider, has joined forces with B2B lead generation services company Sales Inside. The partnership is designed to enable the two companies to provide customers with better quality leads by revealing the technology infrastructure prospects are using.

June 2, 2016
Written by Klaudia Tirico

Madison Logic Partners With Tapad To Boost Cross-Device ABM Programs

Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor, to enable B2B marketers to leverage targeted advertising and content syndication programs across all devices, including smartphones, computers and tablets.

June 1, 2016
Written by Klaudia Tirico

Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data private equity firm. Vista will buy all outstanding shares of Marketo common stock for a total value of $1.79 billion, taking the marketing automation company private once again. The transaction is set…

May 31, 2016
Written by Klaudia Tirico

LeadGnome Unveils Marketo Integration For ABM Targeting, Personalization

LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging.

May 27, 2016
Written by Audrey Goodson Kingo

LookBookHQ Launches Self-Learning Solution For Targeted ToFu Content

Content marketing automation platform LookBookHQ unveiled LookBookHQ Recommend, a new capability that enables marketers to present automated, targeted content to anonymous website visitors.

May 25, 2016
Written by Audrey Goodson Kingo

Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities

Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states Demandbase plans to make the Spiderbook solution available by June.

May 25, 2016
Written by Brian Anderson

News Briefs

Wistia Unveils Video Sales Enablement Solution For Salesforce

Bombora Forms Partnership With Sales Inside

Madison Logic Partners With Tapad To Boost Cross-Device ABM Programs

Marketo Acquired By Vista Equity Partners For $1.79 Billion

LeadGnome Unveils Marketo Integration For ABM Targeting, Personalization

LookBookHQ Launches Self-Learning Solution For Targeted ToFu Content

Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities

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