Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise gamification company Badgeville for $7.5 million in an all-cash deal. Callidus said it intends to integrate Badgeville’s customer engagement, employee collaboration and performance management solutions into its configure-price-quote (CPQ) offering.

Marketing automation provider SharpSpring announced the launch of a landing page builder and blog builder. The capabilities will enable users to use existing lead data captured in SharpSpring and build pages and emails that adapt to visitors by displaying different text, images and calls-to-action based on their attributes and interests.

Salesforce Pardot has announced the general availability of Engagement Studio, the company’s nurture automation tool designed to build and visualize personalized buyer journeys and ultimately enhance lead nurturing capabilities.