Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company.

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations, and give them insight into content consumption beyond clicks and downloads.

Sales productivity solutions provider TinderBox has changed its brand name to Octiv and updated its offerings to a single platform, which the company said will streamline sales workflows by connecting data sources, tools and customers.