News Briefs

Marketo Unveils ABM Solution, Partner Program

Marketo has partnered with 12 digital services and technology companies to release an Account-Based Marketing (ABM) solution.

September 14, 2016
Written by Olivia LaBarre

InsideView Unveils ABM Solution, Expands Partnership With Marketo

InsideView, a marketing intelligence platform, has launched a new ABM solution, which the company states can provide B2B companies with enhanced account and contact data for augmented targeting and personalization. The company has also expanded its partnership with Marketo to further drive ABM adoption within the B2B marketplace.

September 14, 2016
Written by Brian Anderson

ZenIQ Doubles Adoption In 45 Days; Highlights Partnership In Terminus ABM Cloud

ZenIQ, an account-based marketing solutions provider, announced that it has doubled adoption for its ABM Navigator product in 45 days and has partnered with Terminus’ ABM Cloud for Salesforce,a partner program for ABM vendors whose products integrate with Salesforce.

September 13, 2016
Written by Brian Anderson

HP To Leverage Microsoft To Streamline Sales, Replacing Salesforce, Oracle Solutions

Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal.

September 12, 2016
Written by Klaudia Tirico

LinkedIn Adds Conversion Tracking For Sponsored Content, Text Ads

LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company highlighted how the new capability will position marketers to better analyze the conversion rates and track ROI for sponsored content and text ads.

September 9, 2016
Written by Brian Anderson

Nominations Now Open For Vidyard’s 2016 Video Marketing Awards

Vidyard has opened nominations for its 2016 Video Marketing Awards (VMAs), the video marketing company’s program to recognize organizations, marketers and sales teams that are creatively using video to connect with buyers and fuel effective campaigns.

September 9, 2016
Written by Olivia LaBarre

Adobe Debuts New Solution For Measuring Video Engagement

Adobe has released a new video marketing analytics product for measuring content and advertising campaigns. Adobe Analytics for Video enables marketers to gain a clearer picture of their video engagement, the company said.

September 8, 2016
Written by Klaudia Tirico

News Briefs

Marketo Unveils ABM Solution, Partner Program

InsideView Unveils ABM Solution, Expands Partnership With Marketo

ZenIQ Doubles Adoption In 45 Days; Highlights Partnership In Terminus ABM Cloud

HP To Leverage Microsoft To Streamline Sales, Replacing Salesforce, Oracle Solutions

LinkedIn Adds Conversion Tracking For Sponsored Content, Text Ads

Nominations Now Open For Vidyard’s 2016 Video Marketing Awards

Adobe Debuts New Solution For Measuring Video Engagement

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