News Briefs

Contently Unveils Content Hub To Optimize Content Marketing Initiatives

Content marketing solution provider Contently launched Contently Live, a customizable content hub that the company said can help drive business results in areas such as lead generation, buyer engagement and revenue.

October 7, 2016
Written by Brian Anderson

Bombora Unveils Surge Data Integration With Salesforce CRM

Bombora, a provider of B2B buyer intent data, launched an integration between its Surge data offering and Salesforce in an effort to help users better identify when target accounts are in the buying process. The company states that its integration with Salesforce will enable users to accelerate their marketing and…

October 6, 2016
Written by Brian Anderson

Brainshark Launches Integration Engine For Data-Driven Sales Enablement

Sales enablement solutions provider Brainshark has launched the Brainshark Integration Engine, a tool that the company said will help customers use existing applications and workflows to improve sales content creation and operations.

October 5, 2016
Written by Klaudia Tirico

Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition

Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.

October 4, 2016
Written by Brian Anderson

Demandbase Introduces AI-Powered Business Graph For B2B

Demandbase has unveiled DemandGraph, a business graph driven by artificial intelligence that now powers the account-based marketing technology provider’s solutions.

October 3, 2016
Written by Olivia LaBarre

ZenIQ Opens Playbase Community For Marketing Strategy Collaboration

ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers to share marketing plays and provide users resources to improve their ABM initiatives.