News Briefs

Metadata Partners With HG Data To Fuel Its Demand Gen Platform

Demand generation platform provider Metadata has partnered with HG Data, a competitive intelligence technology company, to enhance its demand gen platform.

November 3, 2016
Written by Klaudia Tirico

Avention Adds New Connector API, Data Dashboards To OneSource Solutions

Avention, a provider of marketing and sales data and intelligence, has launched new integrations and dashboards for its OneSource platform that are designed to enhance its data management capabilities.

November 2, 2016
Written by Brian Anderson

Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting

Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant Acxiom , to enable customers of both companies to better measure marketing performance.

November 1, 2016
Written by Brian Anderson

Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer a suite of resources to help marketers use Customer Data Platforms (CDP) to build a unified customer view, the company said.

October 31, 2016
Written by Klaudia Tirico

Marketo Hires Former SAP Exec Steve Lucas As New CEO

Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company’s new CEO. He succeeds Marketo Founder and current CEO Phil Fernandez, who will step down on Nov. 1.

October 28, 2016
Written by Brian Anderson

Netbase Debuts Customer Experience Analytics Solution

Social media analytics platform Netbase has unveiled its Customer Experience Analytics solution, a tool that enables companies to gain insight into customer satisfaction, buying intent and competitive preferences, according to the company.

October 26, 2016
Written by Brian Anderson

Visual IQ Acquires Refined Labs To Enhance Attribution Offerings

Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering.

October 25, 2016
Written by Klaudia Tirico

News Briefs

Metadata Partners With HG Data To Fuel Its Demand Gen Platform

Avention Adds New Connector API, Data Dashboards To OneSource Solutions

Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting

Raab Associates Debuts Institute For Customer Data Platforms

Marketo Hires Former SAP Exec Steve Lucas As New CEO

Netbase Debuts Customer Experience Analytics Solution

Visual IQ Acquires Refined Labs To Enhance Attribution Offerings

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