News Briefs

True Influence Unveils DisplayBase For Unified Digital Media Advertising

True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital media programs at scale and better understand how ad budget impacts…

March 1, 2019
Written by Elise Schoening

Sendoso Secures $10.7M In Series A Funding

Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million.

February 27, 2019
Written by Elise Schoening

Trustpilot Introduces Flagging Feature To Bring Transparency To B2B Reviews

Trustpilot, a customer review platform, released Transparent Flagging, a new feature that aims to give buyers a view into how companies flag reviews and the investigation process that follows. The company said the release was part of a larger Trustpilot initiative to bring greater transparency to its platform and the…

February 21, 2019
Written by Elise Schoening

Influitive Secures $10M To Grow Customer Advocacy Platform

Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada.

February 19, 2019
Written by Elise Schoening

Brightcove To Acquire Ooyala, Looks To Grow Video Platform Capabilities And Expand Global Reach

Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.

February 15, 2019
Written by Elise Schoening

Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only 24% rate their proficiency in content marketing technology as “advanced” or “expert,” according to new research from the Content Marketing Institute.

February 13, 2019
Written by Elise Schoening

KickFire Partners With DiscoverOrg To Provide Enhanced Contact & Signal Data

KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider. The integration is positioned to enhance KickFire’s LIVE Leads Contacts Marketplace by providing users with access to DiscoverOrg’s database.

February 11, 2019
Written by Elise Schoening

News Briefs

True Influence Unveils DisplayBase For Unified Digital Media Advertising

Sendoso Secures $10.7M In Series A Funding

Trustpilot Introduces Flagging Feature To Bring Transparency To B2B Reviews

Influitive Secures $10M To Grow Customer Advocacy Platform

Brightcove To Acquire Ooyala, Looks To Grow Video Platform Capabilities And Expand Global Reach

Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

KickFire Partners With DiscoverOrg To Provide Enhanced Contact & Signal Data

More...

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