News Briefs

Adobe Adds Marketing Nation Summit Content, Sessions And Training To Adobe Summit Lineup

Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28 in Las Vegas. The news follows Adobe’s $4.75 billion-dollar acquisition of Marketo in September.

January 15, 2019
Written by Elise Schoening

Drift Pads Executive Team With 5 New Hires Across Sales, Marketing & Engineering

Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams.

January 14, 2019
Written by Elise Schoening

LeanData Expands Executive Team To Drive Customer Success, Revenue Growth In New Year

LeanData, a lead management company, appointed Rachael McBrearty and Larry Cheng as its first-ever Chief Customer Officer and VP of Finance, respectively. The company said the new hires will help enhance the customer experience for its 450+ clients, optimize revenue operations and build on LeanData’s success in 2019.

January 11, 2019
Written by Elise Schoening

Televerde Hires Morag Lucey As First Female CEO

Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company’s new CEO. Lucey succeeds Jim Hooker, who has led Televerde as its CEO since 1996 and will be retiring, according to the company.

January 7, 2019
Written by Brian Anderson

Videolicious Launches Video Automation Solution

Videolicious, a video software provider for enterprise B2B sales and marketing organizations, has expanded its offering in an effort to combine automated video creation, custom messaging, branding, performance analytics and viewer insights in a single, end-to-end solution.

January 3, 2019
Written by Klaudia Tirico

Upland Software Acquires Adestra In $60.2M Deal

Upland Software, Inc., provider of cloud-based enterprise work management software, has acquired email marketing, transaction and automation software company Adestra Ltd. for $60.2 million.