Marketo Pushes For Tighter ABM, AdTech Experiences With Demandbase & LiveRamp Partnerships
At the company’s annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an account-based marketing platform, and LiveRamp, a customer identity platform. The partnerships aim to help mutual customers combine their individual and account-level data to better target prospective customers across multiple channels. It also…
- Written by Brian Anderson