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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Jive Software Launches New Marketing Collaboration Tool

Social business technologies are revolutionizing how enterprises can communicate and collaborate with their business networks. In fact, the market for social enterprise applications and related services is projected to expand to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report. Reflecting this…
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Infographic: The B2B Social Marketing Universe

The B2B social marketing space is big, and it's getting bigger every day – and it's very easy to get lost. Get your bearings and chart a course to success with this week's infographic, which covers the differences between key social marketing platforms, compares their strengths, and offers tips on…

Distribion Unveils Social Marketing Tool For Regulated Industries

Distribion, Inc., a provider of web-based marketing automation software, last week announced the release of a social media marketing tool tailored for enterprises working in highly regulated industries. The Distribion Social Media Bundle is designed to work with the company's existing suite of distributed marketing automation tools. The platform offers…
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Pinfluencer Unveils Cloud-Based Pinterest Analytics Service

Pinterest has grown by leaps and bounds in recent months, and the site has attracted growing attention as a social media marketing tool. Unlike other social media sites, however, relatively few third-party vendors currently provide add-on tools for the Pinterest platform. Now, that's beginning to change. Yesterday, Pinfluencer officially unveiled…
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New Surveys Show How Social Media, Content Creation Shape Digital Marketing Strategies

According to a pair of recent surveys, marketers say that social media and a wider variety of content options are driving their digital marketing strategies – but gauging the success of their efforts is still a challenge. According to the latest Association of National Advertisers survey, 70% of marketers said…
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