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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Silverpop Launches Advanced Mobile Messaging Capabilities

Silverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns. Silverpop partnered with Velti, a provider of mobile marketing and advertising technology, to develop these mobile features. The functionality includes previously available features such as email opt-in via SMS, promotional texts and text alerts,…
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Mimvi Launches B2B Division, Offers Marketers Mobile Expertise

Mimvi, a mobile discovery technology company, announced the formation of its B2B division, LaunchPad. The division was established to address growing corporate interest in Mimvi’s search and discovery technology spanning mobile apps and content, according to a Mimvi press release. In addition, Mimvi LaunchPad offers organizations the resources, expertise and…
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Etrigue Adds Mobile Access To DemandCenter Marketing Automation Application

eTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have smartphone or tablet access to their campaigns without the need to download and learn a separate…

Salesforce Launches Platform To Manage Twitter Ads

Salesforce.com launched a Social Ads Platform for Twitter, enabling marketers to manage Twitter advertising alongside existing social marketing programs with the Salesforce Marketing Cloud. With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to:
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Ready Or Not, Lead Gen Is Going Mobile For B2B Marketers

When it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering. Here’s one of the latest, from Pew Internet: 87% of smartphone owners check the Internet or email on their phones, including 68% who do so every day and 25% who say they…
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Social Networks Drive Stronger Than Expected Mobile Ad Revenue

If the latest 2012 ad spending numbers are any indication, 2013 is going to be quite a year for mobile marketing. According to recent eMarketer data, U.S. mobile ad spending grew much more quickly than expected during the last part of 2012. The research organization now expects mobile ad spending…
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Social Media Use On Rise, Especially Mobile

Social media has become an integral part of many lives worldwide, and shows no signs of stopping. According to Nielsen’s Social Media Report 2012, online time spent using mobile apps was up 122%. Mobile web time has increased 22%, while PC time experienced a 4% increase. The report revealed that…
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