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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

How Data Quality Impacts Marketing

How Data Quality Impacts Marketing

Nearly three quarters (70%) of organizations have adopted data quality tools to gain a more complete view of their buyers. This infographic from Trillium Software highlights how companies can drive more revenue by making data the focal point of their marketing decisions. [Click To Enlarge]   Source: Trillium Software
Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters. “Our goal to provide marketers with an open…
Openprise Data Automation

Openprise Data Automation

Openprise is a data automation solution designed to help marketers correlate, clean, normalize and segment data collected from any data source leveraged by the user.

Oracle Offers New B2B Data Set Through Data Cloud

As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with relevant cross-channel messaging. The offering, Oracle Data as a Service (DaaS) for Marketing, was formed in…

Study: 40% Of Generated Leads Are Invalid, Incomplete Or Duplicated

Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based…

Oracle Marketing Cloud Updates Aim To Improve Customer Experience, Campaign Management

Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology…
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