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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

SiriusDecisions Launches Exec Sales Advisory Service

SiriusDecisions Launches Exec Sales Advisory Service

B2B research and advisory firm SiriusDecisions announced it has launched Chief Sales Officer Strategies, a new executive sales advisory service. The announcement was made by Tony Jaros, EVP, Chief Research and Product Officer for SiriusDecisions, during the opening keynote at the company’s 11th annual SiriusDecisions Summit in Nashville. Jaros said the…
Oceanos Debuts Data Health Check To Analyze Quality Of Contact Data

Oceanos Debuts Data Health Check To Analyze Quality Of Contact Data

Data management firm Oceanos offers a Data Health Check within a user’s cloud portal, which is designed to shine a spotlight on the quality and completeness of contact data. Users are able to see what’s wrong and/or missing, and take action to improve data quality and realize improvements in lead…
Salesforce Revenue Up By 26.8% For Q1

Salesforce Revenue Up By 26.8% For Q1

Salesforce announced a 26.8% increase in year-over-year revenue for the first quarter of fiscal year 2017. The company’s Q1 revenue totaled $1.917 billion, higher than analyst’s estimates. In an earnings call with investors, Salesforce Chairman and CEO Marc Benioff called the results, “the best Q1 we’ve ever seen.”
Are B2B Marketers Drowning In Data?

Are B2B Marketers Drowning In Data?

As a journalist, I’ve covered the evolution of marketing and advertising for 15+ years, with a focus on direct and digital marketing. Direct marketers in particular have been powerful advocates of predictive analytics and data mining for one-to-one customer success for more than a decade, yet it is only recently that B2B marketers have begun to adopt predictive analytics and powerful customer engagement tools.
Big Data Requires Marketers To Embrace The "Science And Art" Approach

Big Data Requires Marketers To Embrace The "Science And Art" Approach

The impact of Big Data on business practices such as marketing are profound, and will continue to be more impactful as the insights derived from Big Data become more targeted and refined. Defined by Gartner as “high-volume, high-velocity, and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced…
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