Data Management

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals relying on it will experience problems. They might wonder, “Why…

October 19, 2018
Written by John Fernandez, Contently

Radius Partners With Dun & Bradstreet To Expand Contact & Account Data, Grow Network Of Record

Radius, a B2B enterprise data platform, announced it has enhanced its data source, the Network of Record, with a new partnership to Dun & Bradstreet’s Data Cloud.

October 17, 2018
Written by Elise Schoening

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So, it’s been surprising to…

October 15, 2018
Written by Michael Hiskey, Semarchy

InsideView Unveils Microsoft Relationship Assistant Integration, Enhances Data And Contact Capabilities

InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and engage key decision makers.

October 9, 2018
Written by Elise Schoening

Affinity Releases Alliances Solution To Rival LinkedIn With Streamlined Business Introductions

Affinity, a relationship intelligence platform, unveiled Alliances, a new solution designed to help marketing professionals expand their network with real-time insights of top connections to make introductions for prospective customers and companies.

October 8, 2018
Written by Elise Schoening

Demandbase Unveils New ABM Product Integration With Salesforce Pardot

Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud.