5 Steps To Using Data To Unleash Your Account-Based Marketing Success
The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you…
- Written by Wolfram van Wezel, 3D2B