Optimizely is partnering with Salesforce for an integration that would provide a complete view of data and measure the impact of digital efforts. The integration aims to provide value not just in digital apps, but also with people and processes by offering a solution for seamless customer experiences and key business…

InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data Integrity aims to empower revenue leaders to stay on top of their Salesforce accounts while providing…

Tealium, a real-time customer data orchestration platform, has appointed industry veteran Heidi Bullock as its new CMO.