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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses interested in their offerings and increase engagement and awareness.
2020 Martech Landscape Grows By 13.6%

2020 Martech Landscape Grows By 13.6%

Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with Blue Green, this year’s graphic includes 8,000 solutions, up from 7,040 solutions in 2019 — a 13.6% increase year-over-year. 
RollWorks Releases Four New ABM Packages

RollWorks Releases Four New ABM Packages

RollWorks has launched four new service packages for its Account-Based Platform, designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects.
Openprise Launches New Data Management Tool

Openprise Launches New Data Management Tool

Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90 days, according to the company.
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