Content Marketing

Aprimo Looks To Accelerate Marketing Activities With Productivity Management Solution

Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of campaigns. It aims to help marketers streamline valuable assets and deliver content, campaigns and experiences faster across all channels.

March 18, 2019
Written by Elise Schoening

Webinar World Showcases Expanding Effect Of Digital Experiences & Engagement Tactics

The idea of a physical event focused on webinars is a bit ironic, but the more than 600 attendees that gathered in San Francisco this week for the third annual Webinar World demonstrated that the evolution of online events is having a fundamental influence on overall content and marketing strategies.

March 13, 2019
Written by Andrew Gaffney

Contentstack Offers Centralized Platform For Content Management, Digital Experience Optimization

Contentstack is designed to combine the best of content management systems and digital experience technology in a unified platform. It is positioned to help enterprise organizations manage content across digital channels and create amazing digital experiences.

March 11, 2019
Written by Elise Schoening

Madison Logic Releases Journey Acceleration Tool For Full-Funnel Content Customization

Madison Logic, an account-based marketing platform, released Journey Acceleration, a new feature designed to help marketers create targeted ABM programs for all stages of the buyer’s journey.

March 4, 2019
Written by Elise Schoening

#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation

Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin industry. But stereotypes aside, this generation is playing a greater role in the workforce and needs to be taken seriously.

March 1, 2019
Written by Klaudia Tirico

#B2BMX Keynote: David Meerman Scott On How B2B Businesses Can Cultivate Fandom Within Digital Chaos

Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in real time, wherever they are. But it has also made organizations forget that they are interacting with real people.

February 28, 2019
Written by Klaudia Tirico

How Marketing Can Save The World With Humor, Authenticity & Inspiration

Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right content that authentically speaks to buyer needs and pain points. Leveraging inspiration from other…

February 27, 2019
Written by Demand Gen Report Team