Content Marketing

Revisit Your Messaging Strategy For The New Buyer’s Journey

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger and more complex the business.

June 3, 2019
Published in Blog
Written by Brenda Caine, Content4Demand

Industry Expert Ardath Albee Shares Thoughts On Connecting The Dots For B2B Buyers With Engagement Hubs

Modern buyers demand modern buying experiences, and that means the opportunity to consume as much content as they want — when they want — all in one place. Considering this, many progressive B2B marketing teams are turning to engagement hubs that provide their audience with the information they need on…

May 30, 2019
Written by Brian Anderson

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.

May 29, 2019
Published in Blog
Written by Elise Schoening

Grapevine6 Offers Social Engagement Platform Aimed At Turning Sales Teams Into Influencers

Grapevine6 is an enterprise social and digital sales engagement platform. It is designed to provide sales teams with personalized content to engage buyers throughout the customer lifecycle.

May 24, 2019
Written by Elise Schoening

Minding The Curiosity Gap: Brightcove PLAY 2019 Shares Insights To Engage, Retain Buyers With Video Content

Over the last several years, video content has become a highly preferred content format for B2B buyers. Demand Gen Report’s 2019 Content Preferences Survey showed that the majority (92%) value video content when researching purchase decisions — with 51% saying it is one of the most valuable content formats.

May 20, 2019
Written by Brian Anderson

Return Path SmartSeeds Platform Offers AI-Based Insights Into Email Deliverability

SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent insights, such as subscriber engagement and engagement-based filtering.

May 13, 2019
Written by Elise Schoening

Top 10 Quotes From #COS19

This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.

May 8, 2019
Published in Blog
Written by Demand Gen Report Team