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Infographics

What To Include In A Buyer Persona

What To Include In A Buyer Persona

Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components…
How Sales and Marketing Alignment Can Boost Revenue

How Sales and Marketing Alignment Can Boost Revenue

It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory,…
Why Flip The Webinar?

Why Flip The Webinar?

Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers are looking for ways to inject energy into live events and make more time for lively discussion. This infographic from KnowledgeVision outlines how flipped webinars — where content is provided to attendees prior to the…
Marketers Slow To Adopt Virtual Events

Marketers Slow To Adopt Virtual Events

While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services providersurveyed more than 340 marketing professionalson their…
#C2C15 Recap: What You Missed

#C2C15 Recap: What You Missed

Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year's B2B Content2Conversion Conference, hosted by Demand Gen Report.During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how…

Skills Of The Modern Marketer

Today's B2B marketing landscape is in a constant state of fluidity, and companies need to make sure they have the right marketers on their team to boost results. This infographic from Econsultancy highlights key skills modern marketers need to have in order to stay efficient and productive in the workplace.

The Evolving B2B Buying Process

B2B buyers are embracing online options to research and purchase products, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into this infographic.

How Technology Is Shaping The Future Of Digital Marketing

B2B buying can be attributed to many factors, but the growth and evolution of technology is a notably large influence in the way B2B buyers have adapted the way they research buying decisions. This infographic from the New Jersey Institute Of Technology highlights key stats and figures showing how the…

8 Content Marketing Trends For The Coming Year

B2B marketers are increasing their content marketing budgets and creating more content than what they ever did before. This infographic from CJG Digital Marketing outlines some key trends for the coming year.