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Infographics

Making The Case For B2B E-Commerce

Making The Case For B2B E-Commerce

An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales.…
Four Overlooked Success Factors In Demand Generation

Four Overlooked Success Factors In Demand Generation

While many demand generation experts focus on tasks such as targeting the right audience and developing appropriate offers, they could be overlooking some important elements. This infographic from Crimson Marketing highlights the four critical steps to successful demand generation. [Click To Expand]   Source: Crimson Marketing  
10 Tips For Social Media Marketing

10 Tips For Social Media Marketing

In this digital age, social media marketing is more than just an informational hub. It is a tool to serve clients and drive traffic. This infographic from oneclickhere, an online marketing firm, outlines the benefits of social media marketing, including the ability to segment messaging and drive inbound traffic. [Click…
The Ultimate Guide To Creating Visually Appealing Content

The Ultimate Guide To Creating Visually Appealing Content

Content with relevant images receives 94% more views than content without. This highlights how buyers looking to educate themselves on topics of interest prefer highly visual content compared to blocks of text. This infographic from QuickSprout dives deep into how visual content is impacting various channels, and how to begin…
Need For Customer Insights Fuels Growth Of Sales Acceleration Tools

Need For Customer Insights Fuels Growth Of Sales Acceleration Tools

The need for greater customer insights is sparking many companies to invest in sales tools to better understand the buyer’s journey. This infographic from LiveHive highlights the $30 billion market for sales acceleration technologies designed to serve millions of data-driven salespeople. [Click To Expand] Source: LiveHive
Optimizing Omnichannel Marketing Initiatives

Optimizing Omnichannel Marketing Initiatives

Big Data and predictive analytics aim to help B2B organizations offer as personalized of a customer experience as possible, but exactly how do they both work together? This infographic from Neustar highlights how industry leaders are using predictive analytics alongside their customer data to offer a consistent brand experience across…
Content Is At The Heart Of A Successful Social Selling Routine

Content Is At The Heart Of A Successful Social Selling Routine

Social selling is a must-have for progressive B2B marketing and sales organizations. However, many social sellers struggle to find relevant content that attracts potentials buyers. This infographic from SalesforLife, a social selling consultancy, provides a step-by-step social selling plan that takes less than 30 minutes per day. [click to expand]…
Budgeting Trends In Search Marketing

Budgeting Trends In Search Marketing

As search marketing becomes a more integrated discipline, marketers are looking for ways to become more agile in their budgeting to stay competitive. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO, according to this infographic from Indazo, a search…