Static buyer personas are no use to marketers. Instead, they must evolve with the business and be as clear as possible, which is often one of the most challenging aspects given the quick evolution of the marketing space. This infographic from Grazitti Interactive helps walk companies through the creation of…

The worldwide shift to remote work spurred different purchasing behaviors among consumers, prompting all businesses to rethink their sales and marketing strategies. This infographic from Digital Marketing Philippines highlights some of the most effective digital marketing strategies organizations have implemented so far.

Effective lead generation depends on an organization’s ability to differentiate their inbound and outbound programs. This infographic from Spiralytics compares inbound and outbound lead generation, highlighting the required skills and techniques each strategy needs to capture and nurture leads effectively.

Buyers' journeys are growing in complexity as shifting demographics, changing preferences and new channels cause B2B marketers to consistently rethink how they engage key accounts. This infographic from Adobe highlights research into buyer demographics and preferences in 2021 and spotlights some tactics marketing leaders are implementing to find success in…