Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to form a pay-for-performance demand generation company. The companies will together provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe.

"We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry,” said Michael Damphousse, CEO, Green Leads. We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results. Our clients are demanding that we expand our delivery to the EMEA theater, which triggered the acquisition of Target 250.”

Solution Snapshot:

KnowledgeVision is a tool for rapidly creating interactive online video experiences from the assets and talent you already have at hand.  KnowledgeVision synchronizes video, audio, PowerPoint, graphic images, animations, just-in-time footnotes, and virtual handouts into an online presentation format that’s unparalleled in its power and flexibility.

Genius.com announced that it has surpassed 1,000 free accounts since rolling out its freemium model in August 2010. The free product is designed to offer customers an “easy entry” into advanced marketing. Genius.com said the new accounts have doubled month over month, with more than 7% converting to paying customers to date. Currently more than 1,700 companies and 20,000 users use Genius to implement effective marketing processes.

As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to strategies, tools and tactics to connect with customers across emerging mediums such as social media and mobile. This skills and strategy gap was explored in several sessions at the 2011 Forrester Marketing Forum in San Francisco.

Illustrating this gap, Forrester Research recently found that:

• 84% of CMOs say they have inadequate budgets for experimentation;
• 74% said they inadequate executive support and
• 67% pointed to inadequate marketing technology.

 “CMOs are in a crisis of confidence,” pointed out Chris Stutzman, Principal Analyst at Forrester Research.

As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to strategies, tools and tactics to connect with customers across emerging mediums such as social media and mobile. This skills and strategy gap was explored in several sessions at the 2011 Forrester Marketing Forum in San Francisco.

Illustrating this gap, Forrester Research recently found that:

• 84% of CMOs say they have inadequate budgets for experimentation;
• 74% said they inadequate executive support and
• 67% pointed to inadequate marketing technology.

 “CMOs are in a crisis of confidence,” pointed out Chris Stutzman, Principal Analyst at Forrester Research.

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

By Ron Person, Director of Analytics, Sitecore

For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction. Thankfully, the world of analytics is changing.

By Ron Person, Director of Analytics, Sitecore

For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction. Thankfully, the world of analytics is changing.

Working to help marketers engage prospects on “their own terms,” Silverpop recently announced new features as part of its Engage 8.3 product upgrade.

Since accumulating data about customers and prospects is an important goal for all marketers, Silverpop has added Progressive Web Forms and Multiple Lead Scoring models to its product suite. Because asking for too much information too soon, or failing to use the knowledge gathered to inform messaging can lead to impatient and uninterested contacts, Silverpop has taken steps to help marketers avoid these pitfalls.