The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant than ever on content. However, in one of the closing keynote sessions at the recent SiriusDecisions Summit, Jay Gaines, Service Director for Demand Creation Strategies at SiriusDecisions, pointed out that most BtoB companies are lacking accountability, strategy and measurement when it comes to content.

“If content is king, then people treat that king pretty badly,” Gaines said during a session titled, Content: The Heart of Effective Demand Creation. Illustrating his point, Gaines conducted a poll of the audience that found 76% of attendees cited content as critical to their demand creation efforts. However, responding to a follow-up question, 41% of attendees said lack of budget and resources or the lack of a content strategy provided significant hurdles to their efforts.

By Dennis Dayman, Chief Privacy and Security Officer, Eloqua

Are privacy regulations the right answer? That is a question that many of us struggle to answer. Privacy laws of all sorts can be helpful if they are written to be effectively and consistently enforced over time, and really are written to deal with the proper issues at hand.

By Dennis Dayman, Chief Privacy and Security Officer, Eloqua

Are privacy regulations the right answer? That is a question that many of us struggle to answer. Privacy laws of all sorts can be helpful if they are written to be effectively and consistently enforced over time, and really are written to deal with the proper issues at hand.

SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc.

Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.

At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a marketing executive, and has helped guide the successful rollout of these tools and processes and a number of large enterprises.

During the discussion, Lewis shared insights into the changing use cases for marketing automation, as companies are now going deeper into lead management to track marketing performance and the “cold to close” impact of marketing on revenue and closed business.  Tune in to this 7-minute discussion for keen insights into the changing landscape of marketing operations and lead management from one of the top thought leaders in the industry.

At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a marketing executive, and has helped guide the successful rollout of these tools and processes and a number of large enterprises.

During the discussion, Lewis shared insights into the changing use cases for marketing automation, as companies are now going deeper into lead management to track marketing performance and the “cold to close” impact of marketing on revenue and closed business.  Tune in to this 7-minute discussion for keen insights into the changing landscape of marketing operations and lead management from one of the top thought leaders in the industry.

At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a marketing executive, and has helped guide the successful rollout of these tools and processes and a number of large enterprises.

During the discussion, Lewis shared insights into the changing use cases for marketing automation, as companies are now going deeper into lead management to track marketing performance and the “cold to close” impact of marketing on revenue and closed business.  Tune in to this 7-minute discussion for keen insights into the changing landscape of marketing operations and lead management from one of the top thought leaders in the industry.

Demandbase, Inc., announced today it has closed a $10 million round of financing to support accelerated growth of the Demandbase Real-Time ID Service. 

Sutter Hill Ventures, a venture firm with a 50-year track record of investing in technology based startups, led the round of funding. Existing investors Sigma Partners, Altos Ventures, and Adobe Systems, participated in the round.

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in sales and marketing alignment and lead management tools and processes. 

The event provided three days of best practices, benchmarks, case studies and proof points, all demonstrating how Bb-to-B b companies that have made investments in integrated lead development, demand management and measurement are outperforming their competitors.

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in sales and marketing alignment and lead management tools and processes. 

The event provided three days of best practices, benchmarks, case studies and proof points, all demonstrating how Bb-to-B b companies that have made investments in integrated lead development, demand management and measurement are outperforming their competitors.