There are sports coaches, life coaches, career coaches and other professionals who offer advice, encouragement and expertise from the sidelines. Jay Hidalgo, Founder and former CRO at ANNUITAS saw a need for a demand generation coach, so he recently started The Barzel Group, where he created Demand Gen Coach.
By Chris Hardeman, VP of Sales, Act-On Software
Sales runs on high-octane fuel that consists of intelligence and time. When you know who to call, when to call them, what to listen for and what to say, you close more deals.
BuiltWith Technology Profiler is a technology tracking platform that is designed to provide intelligence and analysis related to a company’s technology use.
Business.com recently released a report, titled: Small Business Pulse: 2013 Lead Generation Insights, which surveyed more than 500 active pay-per-lead advertisers across all industries. The report found that these companies are turning to lead generation to engage buyers in small and medium-sized business sectors.
As many as 74% of B2B marketers participate in lead generation practices, and 50% plan on increasing their lead generation spending through the next year, the report revealed. But even with amplified interest, 76% of respondents do not use third-party services for lead nurturing and lead scoring purposes.
Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content.
Smart Content is designed to connect with the Silverpop Engage marketing database and the user web site, allowing for new, personalized content to be written in HTML coding in real time. When consumers visit a site supported with Smart Content, the marketing automation solution will automatically recognize them and present tailored content on the page based on behavioral marketing data.
Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns.
The partnership is designed to enable marketing teams to make smarter decisions by analyzing, enhancing and growing their prospect databases. It also looks to enable real-time assessment of overall contact data health and deliverability, and improve the overall quality of leads for channel marketers and sales teams.
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%, although the dollar increase is substantially higher: $250 million vs. $175 million.
B2B marketing automation continues to grow at a very healthy pace, according to VEST author David M. Raab. He explained that some larger firms are reporting a lower growth rate, and, unlike previous years, there has not been substantial growth by industry challengers to significantly change the overall rate.
Marketing Advocate’s Through-Partner Marketing Automation (TPMA) solution helps vendors, manufacturers, brands and associations extend omnichannel marketing, lead management, lead scoring, analytics and more to partners and resellers.
By Adam Needles, Chief Strategy Officer, ANNUITAS
A recent CEB Marketing Leadership Council study noted, "[W]e see B2B companies looking to apply process rigor, automation and performance measurement tools across the full demand side of their businesses, just as they did to the supply side of their business in the past …"
To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques.
During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights regarding how marketers can better connect and engage with today’s time-starved, multi-tasking B2B buyers.
