Outsell, a digital marketing Software-as-a-Service (SaaS) company, released Outsell Social, which is designed to help dealers engage with customers and prospects across popular social networks through the use of data and behavioral analytics.

ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with social marketing products from Salesforce.com, including Buddy Media, Radian6 and Social.com. The announcement came this week at the company’s user conference, Connections 2013.

SAVO Group launched its latest software-as-a-service product suite that includes CRM Opportunity Pro, a new offering that integrates with CRM systems to provide opportunity-specific sources for salespeople. The suite is designed to equip sales teams to have more productive conversations at every point of the customer buying cycle, according to company officials.

“We’ve developed this suite from the salesperson’s perspective,” Kurt Andersen, EVP at SAVO, said in an interview with Demand Gen Report. “The goal of sales enablement is to offer dynamic, situational coaching and guidance without the salesperson having to leave their CRM screen.”

While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of being buried in the graveyard known as the “spam” folder. There have been a number of developments in recent months that have made it harder for marketing emails to land in the inbox.

Some new email filters, such as Swizzle and Mailstrom, make it easy for users to perform a mass delete and unsubscribe to rid their inbox of marketing messages. While these add-ons appeal to power users who are obsessive about clearing their inboxes, mainstream email providers are also making it more difficult for email marketers to make it into the coveted inbox. Google’s Gmail recently added a “Tabs” feature that relegates some marketing messages to the “Promotions” inbox and Microsoft’s Outlook’s “sweep” function can also put a dent in the success of email marketing campaigns.

Cloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of localizing all types of marketing materials, according to Cloudwords officials.

The Cloudwords integration with Marketo will initially be offered to a select group of companies prior to expanded rollout in early 2014.

Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies.

“Events represent one of marketing automation’s last frontiers and an enormous untapped opportunity for marketers with the right tools,” said Robin Bordoli, VP of Partner Ecosystems for Marketo.

B2B marketers have to provide compelling content at all stages of the buying cycle, but top-notch content is particularly important in the early interactions with prospects.

During a recent webinar titled: ToFu Content: How To Develop A Healthy Mix For Demand Creation, Naylor Gray, Media Services Director at Bulldog Solutions, and Andrew Gaffney, Founder of Demand Gen Report, discussed top of the funnel, or ToFu, content, and how marketers can use it to drive demand.

Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey.

Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and promotion strategy at the top of the funnel, lead nurturing and conversion tools at the middle and sales enablement tools at the bottom, company officials added.