More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing Cloud.

“Having spent a little time with it, I would have to say they are hitting all segments of their customer base, from the power user to the casual user, with some strong capabilities,” Tom Svec, Solutions Architect at DemandGen International, told Demand Gen Report.

Silverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space.

The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure engagement. These solutions also provide marketers with insight into their customers and the revenue performance of their campaigns.

Following its recent acquisition of LoopFuse, Salesfusion is using the technology to add predictive lead scoring capabilities to its marketing automation platform.

Salesfusion’s predictive lead scoring is designed to score sales leads automatically according to characteristics of previously successful sales conversions.

Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact on the company’s overall revenue.

Although marketers can obtain a large amount of data from buyers’ interactions with content, it is important to focus on performance by channel and stage in the buying cycle, observers explained.

Salesforce announced its fiscal fourth quarter and full fiscal year results, which ended Jan. 31, 2014. The report highlighted a full year revenue of $4.07 billion, a 33% increase year-over-year.

Total Q4 revenue was $1.15 billion, an increase of 37% year-over-year, and benefited in part by the acquisition of ExactTarget, which closed in July 2013.  Subscription and support revenues were $1.08 billion, an increase of 37% year-over-year.  Professional services and other revenues were $70 million, an increase of 43% year-over-year. 

The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that these used video in the past year to research B2B purchasing decisions.

In a recent webinar, titled Streaming Your Way To Marketing Success, representatives from Ustream and Demand Gen Report discussed the ever-growing value of live broadcast video in campaign strategies and marketing plans.

InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to company officials.

Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting.

The new functionality builds on the company’s recently released retargeting solution designed to help B2B marketers increase awareness and build influence. The complete retargeting solution combines the new programmatic audience functionality based on interests identified from customer web traffic with programmatic ad buying to automate B2B retargeting, according to company officials.