Exakt Marketing provides marketing services across a number of sectors, including restaurant and hospitality, higher education, associations, professional services, health and fitness, and event and conference marketing. As such, the agency relies heavily on its database solution to uncover new sales leads in each of these markets.

With its headquarters in Tampa, Fla., and new locations in Fort Lauderdale, Fla., and Charlotte, N.C., Exakt Marketing was looking to broaden its reach. However, the company found that its expansion efforts were being hampered by poor data and a lack of vital information needed to uncover new sales opportunities.

Brainshark launched SlideShark Anywhere, which makes SlideShark features accessible from PCs, Macs and Windows 8 tablets.

The platform, which was initially only available on iOS devices, enables users to access, present and share presentations from a wider selection of devices. Presenters are also able to collect data on who attended and for how long, along with which decks and slides were shown.

Gagein, a platform that provides actionable news for sales teams, announced that its proactive selling solution Gagein for Salesforce (G4SF) is now available to all Salesforce Sales Cloud users.

G4SF is designed to deliver real-time news that identifies high-value prospects for Salesforce users, pinpointing when and why to call on them to maximize sales.

B2B marketing and sales professionals must work together to meet the ever-changing needs of buyers. To be successful, marketing and sales teams need to personalize their communication with their audiences as they nurture them through the buying cycle.

At the 2014 Sales Acceleration Summit — hosted by InsideSales.com — more than 20,000 marketing and sales executives virtually gathered to attend roughly 80 presentations, looking to educate attendees on best practices for nurturing leads, optimizing the sales and marketing relationship and leveraging content throughout the sales funnel.

Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold 185,000 copies on Amazon.

Adamson is applying the Challenger concept to marketing and will provide a comprehensive overview at the upcoming B2B Content2Conversion Conference, being held May 7-8, 2014 in New York City.

In an interview with Demand Gen Report, Adamson previewed his presentation, which will outline the tenets of Challenger Marketing, the process of “unteaching” the customer and the skills of successful Challenger Marketers.

Marketers are always looking to generate more leads, but many leads don’t receive sufficient nurturing to realize their full potential.

In a recent webinar, titled Always-On” Marketing: Reaching Prospects Anywhere With Display Advertising And Marketing Automation, representatives from Bizo highlighted reasons why lead nurturing is a necessity for B2B marketers and outlined techniques to boost nurture performance.

ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on the Marketo LaunchPoint app marketplace.

Scout's predictive analytics, along with Marketo’s automation capabilities, provides subscription-based businesses with the ability to create loyalty and increase customer lifetime value through user nurturing across the entire customer lifecycle.