The Kontera Content Discovery solution examines content throughout the Internet to help social marketers, content teams and community managers identify trends to incorporate into their marketing strategies.
By Chanin Ballance, CEO, MobilePaks
Savvy marketers recognize that generating leads and nurturing prospects through the funnel is no longer enough. Often sales teams need nurturing too – or at least support with scripts, questions to spark dialogue, position statements, playbooks and customer facing content. In fact, according to SiriusDecisions, the No. 1 reason companies don’t hit their sales quota is because salespeople don’t know how to articulate value. This means, marketers need to be enabling “reps with the knowledge and assets required for better conversations.”
InsideView, a CRM Intelligence platform, announced that it is introducing new collaborative capabilities to Microsoft Dynamics through its Insights application. The new features are designed to enhance the efficiency of communication and collaboration among work teams by allowing users to post articles and events to Yammer feeds without having to switch applications.
InsideView partnered with Microsoft Dynamics CRM last year, providing users with company and contact information, professional connections and relevant news and social insights.
Autopilot, a marketing automation platform, announced the launch of its CoPilot email sales automation tool. The new solution is designed to help companies easily find and engage their prospects using automated email flows.
The service aims to remove all of the manual tasks that sales development teams often spend much of their days on and automatically engages prospective clients through automated outbound campaigns.
Oracle Corporation announced that fiscal Q4 2014 revenues were up 3% to $11.3 billion, while software and cloud revenues were up 4% to $8.9 billion. In addition, cloud infrastructure-as-a-service (IaaS) revenues were up 13% to $128 million. New software licenses revenues were unchanged at $3.8 billion. Software license updates and product support revenues were up 7% to $4.7 billion.
For fiscal year 2014, total revenues were up 3% at $38.3 billion, while cloud IaaS revenues were $456 million. New software licenses revenues were unchanged at $9.4 billion, while software license updates and product support revenues were up 6% to $18.2 billion.
SIM Partners, a local and social marketing automation SaaS technology provider, raised $8 million in Series A funding to further develop its Velocity platform.
Velocity is designed to maximize an enterprise brand’s social, search and mobile reach at a location level through automation and scalability. The Saas solution uses data, context and conversions to deliver quantifiable results.
BusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or after an event.
Over the course of an event, DataKeys monitors 25 various attendee interactions that can be leveraged immediately on the event floor, allowing users to analyze and qualify prospective buyers in real time. Leads can also be directly exported into CRM, SFA and marketing automation solutions.
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized.
That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 2013.
OneSource iSell gives sales reps the ability to track ideal sales prospects and delivers timely and relevant lead generation opportunities based on profile data.
By David Crane, Strategic Development Manager and Marketing Technology Strategist, Integrate
There has recently been much industry debate around “consolidation or proliferation” in the marketing technology space. This dialogue has essentially drawn a line between marketing suite vendors and smaller, open platforms. As a result, we’ve seen healthy industry discussions just as marketers deploy and digest technology to discover, nurture and serve customers in a more personalized manner.
