Brainshark has announced two new features for its Rapid Learning management solution, including the ability to sync course data with Salesforce and directly import third-party content that complies with standards for online learning content—known as SCORM .

With the SCORM Import Module, users can now import third-party SCORM-compliant content into Brainshark Rapid Learning as individual courses or as part of multi-course curriculums. Rapid Learning users can now maximize their investments in third-party tools to create the perfect learning environment.

Recently acquired by TIBCO Software, Jaspersoft is a commercial open source business intelligence software provider that operates on a subscription revenue model. The company’s last venture capital funding round was in June 2011 and the goal was to be self-funded by the end of 2013. That was a tall order, considering that as of April 2012, 85% of the pipeline was sourced by marketing; there was no service level agreement between sales and marketing; and there were wide fluctuations in lead flow.

To fund the business without additional venture capital, the company had to get lean. That meant growing new business by 30% while reducing marketing spend by 12%.

GrowthCloud, a provider of cloud-based revenue planning and execution software, announced the launch of GrowthCloud 2.0, which includes a variety of new features and capabilities that will help users increase their revenue performance.

Opportunity Modeling is one of the many new features that allows GrowthCloud to have better visibility and more control into their revenue’s future. Along with this, the new Risk Modeling feature continuously locates risks and connects them to the company’s strategic and revenue impact—aiding users in minimizing financial risk factors.

B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through the ranks and move into decision-making roles.

Roughly one fifth (21%) of the participants in this year’s Content Preferences Survey are part of the Millennial generation, and that number will continue to grow. The Millennial generation is gradually growing into the B2B buyer role, and marketers need to understand what motivates and entices buyers in this age bracket compared to their more seasoned brethren.

As the implications of the recent Canadian Anti-Spam Legislation (CASL) come to light, marketers on an international level are buzzing about potential compliance issues that their businesses need to overcome and the possibility that other countries may adopt similar legislation.  

The law — which passed in December 2010 and went into effect July 1 — is designed to protect Canadian citizens from spam. Marketers are unable to send email, social media and text messages without a recipient’s consent.

Vidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.

The majority of video content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand's ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.

Merkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed.

This marks the second digital agency acquisition Merkle has completed in 2014, putting the agency on a promising path for the rest of the year. Between 2012 and 2013, Merkle experienced a net revenue increase of 43%.

Orange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub.

The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at the Salesforce1 World Tour in Paris, France, combines the benefits of VPN networks with the tractability of Salesforce’s cloud computing model.