HubSpot announced a 51% increase in revenue as the company released its Q3 financial results, its first as a public company. Total Q4 revenue is projected to be $31.0 million to $32.0 million, and total revenue for the year is expected to be $112.7 million to $113.7 million.

The vendor closed its initial public offering on Oct. 15, 2014, raising $133.7 million in cash. The stock began trading at Oct. 9 at $30.10 a share and closed at $36.69 per share on Nov. 13

Act-On Software has reached an agreement with three European partners, a move intended to bring the vendor’s marketing automation platform to mid-market companies in the EMEA region.

“Act-on looks to its integration partners to expand into the European market while bringing a wide range of technology and local market expertise,” said Atri Chatterjee, CMO of Act-On Software, in an interview with Demand Gen Report. “Our strategic partners understand the role sales force automation and marketing automation play in delivering true customer relationship management.”

As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many B2B marketers still struggle with understanding to what extent individual campaigns have influenced overall buying decisions.

Campaign effectiveness has traditionally been measured by looking at the first and last interaction that the lead had with the company before making a buying decision. As B2B marketers move to a more multi-touch approach, often interactions between the first and last touch go unmeasured.

Cloudwords, a content globalization solution vendor, announced that it has integrated with Sitecore, a customer experience management solutions provider, intended to help users engage multilingual audiences with globalized content.

Cloudwords for Sitecore is designed to make it easier to localize content so previously created assets can be transcribed in less time. The integration is positioned to enhance Sitecore’s customer experience management solutions with content transcribed to the target audience’s native language.

Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud service solutions.

With the global desktop virtualization market expected to surpass $65 billion in 2015, according to Gartner research, the partnership between Thinspace and Fidalia is designed to meet a growing demand for desktop virtualization solutions in Canada. The partnership will allow Fidalia to host and provide desktop virtualization solutions alongside its managed services.

Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations.

Synthesio also unveiled a new Command Center, positioned to provide unique ways to visualize and promote social data.

Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space.

With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and marketing initiatives.

The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series.

The week-long event, which runs from Nov. 17-21, is positioned to provide real-world examples and best practices to help marketers build cases for investing in the channels and formats most likely to connect with prospects.