IBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta.
A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights, predict outcomes, visualize results, and generate reports.
Vidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard.
The integration intends to enable marketers use video engagement data to boost qualified leads and help the leads through their buyer’s journey. Users can track which videos each contact has watched and how long they remained engaged. The data goes directly into contact records within Act-On, making insights available for marketers.
Elasticsearch is an open source, distributed real-time search and analytics engine designed to help users turn recently acquired data into valuable insights.
As B2B marketers flesh out their content strategies for 2015, many are taking a look at its role throughout the buyer’s journey — not just for top-of-the-funnel demand generation.
In a recent webinar hosted by NewsCred, trends and strategies for content marketing in 2015 were discussed — highlighting how the buyer’s journey has changed and how B2B marketers can leverage content to meet the needs of their target audience.
“Content marketing is a growing priority for many B2B marketers,” said Michael Brenner, Head of Strategy at NewsCred, during the webinar session. “This is because it represents the gap between what we — as brands — publish, and what our customers are looking for.”
By David Crane, Marketing Technology Strategist, Integrate
Marketers are showing signs of embracing data-driven strategies to identify prospects, deliver a better customer experience and improve overall marketing results. However, in my conversations with CMOs and Marketing Ops pros, most organizations struggle to unlock data’s true value. Data quality directly influences its effectiveness. Yet, 60% of companies have an overall data health of “unreliable,” and 25% of the average B2B database is inaccurate, according to marketing ops research firm SiriusDecisions. As the adage goes, “garbage in, garbage out,” but some marketers aren’t even able to get the bad data out.
Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance their campaigns.
The company has also been accepted into the Email Sender & Provider Coalition (ESPC). Group members collaborate to design solutions intended to alleviate spam and deliverability concerns. Other members of the ESPC include Experian, Adobe, Oracle and Epsilon.
Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users.
The company states that more than three billion transactions take place every day through the Swrve platform, a solution designed to help automate mobile-focused campaigns and provide real-time data sharing between the platform and other marketing technology solutions.
Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and optimize landing pages without the need of IT support.
The new module is designed to help marketers to build and manage a large number of landing pages, personalize and customize their content, and automatically A/B test multiple variations. It also introduces the ability to create landing pages on the fly, pulling real-time data from feeds, databases and advertising campaigns.
“As a marketer, you are running dozens of concurrent campaigns,” said Liad Agmon, CEO of Dynamic Yield. “Data shows that landing pages that correlate exactly to your ad messages yield significantly higher conversion rates.
IBM announced the launch of IBM B2B Commerce, which is positioned to help B2B organizations deploy digital storefronts with no technical skills or expertise.
IBM B2B Commerce is designed to help B2B companies create buying experiences similar to those found on B2C e-Commerce sites.
RingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts.
