User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first three resources when researching a purchase decision. Now, B2B professionals have access to a new platform that provides real, unbiased experiences of B2B events.
Seismic, a sales and marketing enablement software provider, appointed Donna DeBerry as VP of Inclusion. She will be responsible for building a diverse and inclusive workforce and company culture.
It can be argued that no company represented the expansion and evolution of the role and practice of demand generation more than DemandGen International. Over the past decade, the company has been credited with helping a prestigious list of B2B brands apply the methods and technologies for driving growth, including disciplines for successful lead nurturing, lead scoring, ABM and other key demand generation programs. Therefore, it was of significant note last week when DemandGen International announced it had signed a definitive agreement to join forces with BDO Digital, a subsidiary of BDO USA, that helps middle market and enterprise organizations harness innovation and capture the full power of technology to drive growth.
Clari, a revenue operations (RevOps) platform, revealed adaptive forecasting capabilities to help start-up businesses accurately predict revenue results across revenue types, channels, product lines and more.
When creating and managing digital experiences, it is important to remain agile and adaptable to manage and deliver digital experiences that resonate with buyers.
New research from digital experience platform Crownpeak revealed that 94% of businesses believe that speed and agility are “very” important to delivering and managing impactful digital experiences. As a result, businesses are beginning to adopt more customer management strategies to become more agile in content creation and delivery.
The study, conducted in partnership with market research firm Vanson Bourne, explored trends in the content development process and how marketers are managing their digital experiences. The research also cited the specific challenges marketers are confronting when delivering impactful experiences that engage target audiences.
However, 87% of businesses experience challenges with their current digital experience management and delivery strategies. More than 400 marketing and IT decision-makers cited organizational processes (40%), slow solution implementation (40%), infrastructure budgeting issues (39%) and hard-to-understand technology (28%) as the main obstacles to managing and delivering their digital experiences.
Additional takeaways from the study include:
“While organizations today face challenges related to digital experience management, the good news is that cost and technical barriers continue to drop,” said Ford. “Flexible architectures and digital quality management technology help create scalable, accessible and secure omnichannel experiences. Advances like these enable companies to move faster and create more – no matter what device or audience they’re serving.”
Forty-eight percent of sales professionals believe their CRM systems are unfit for purpose, as customer churn is costing mid-market companies an average of $5.5 million per year, according to a new CRM and Sales Impact Report from SugarCRM, a customer experience platform.
PFL, a tactile marketing automation solution, promoted CMO Nick Runyon to President. In his new role, Runyon will lead the marketing technology business, including marketing, sales, product and professional services.
The Ecosystem Attribution platform from LeadsRx is designed to map the customer journey and provide attribution analysis across the websites of network owners and partners to improve product and service promotion within an industry ecosystem.
Dooly, an AI-powered customer relationship management (CRM) platform, has raised $3.3 million in Seed funding and $17 million in Series A funding, which brings the company’s final total to $20 million. The round was led by Boldstart Ventures in partnership with BoxGroup, Battery Ventures and more.
Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my favorite studies about podcast efficacy comes from the BBC. The study found that because podcasts are intimate and conversational by nature, brand awareness lifts by 89%, brand consideration by 57%, brand favorability by 24% and purchase intent by 14%.
